Terms of use

Last updated 10 October 2026 · Version 2026-10-10.3

In short. Deep Teaching gives you information to help you choose a school. It is free to use. A written Family Report and a Season Pass can be bought, each with a single payment: nothing renews. You always see the price before you buy, and you have the cancellation rights the law gives consumers. We provide information, not professional advice, and we can never guarantee a school place.

1. Who we are and how to contact us

These terms are an agreement between you and Deep Teaching Ltd ("we", "us"). Our company details are on the company information page. Contact: hello@deepteaching.ai.

By creating an account or using the service you agree to these terms. If you do not agree, please do not use the service. You must be 18 or over and a parent, guardian or other adult acting for a child.

2. What the service is

Deep Teaching provides information about schools, tools to compare them, a calendar of admissions dates and research articles. Suggestions are based on what you tell us and on published information about schools.

Information, not advice. The service is not professional educational, psychological, legal or financial advice, and it is not a substitute for visiting a school or speaking to it directly.
No guarantee of admission or outcome. We never guarantee that a child will be offered a place at any school, or any academic or other result.
Check with the school. We take care to keep information accurate and show our sources, but schools change fees, dates and policies. Always confirm important details, especially deadlines and fees, with the school before you act on them.
Independence. Schools cannot pay to influence what we show you.

3. Your account

Keep your password private and tell us if you think someone else has used your account. Give accurate information and only information you are entitled to give. You can download your data or delete your account at any time in account settings.

4. The free service

Creating an account and seeing your first list of schools is free. We may change or withdraw free features; if we remove something significant we will give reasonable notice where we can.

5. Paid products

Two things can be bought, and each is paid for once. Nothing we sell renews, and there is no recurring charge to cancel. What each product contains and its price are on the pricing page, and are shown again before you pay.

Family Report. A written report for one child, supplied as a private page in your account that you can print or save as a PDF. It is digital content.
Season Pass. Access to the paid features listed on the pricing page from the moment payment is confirmed until 30 April 2027. It ends on that date and does not renew; we take no further payment.
Price. The total price in pounds sterling is shown before you pay, and the order page says whether VAT is included. There are no other charges. You place your order by confirming payment, and the contract is formed when we confirm it by email.
Payment is taken by our payment provider, Stripe. We never see or store your full card details.
Your 14-day right to cancel. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you may cancel a purchase within 14 days of the day after the contract is made, without giving a reason, by emailing hello@deepteaching.ai or using the form on the billing page of your account. We refund you within 14 days of your telling us, to the payment method you used. You may use the model cancellation form below, but you do not have to.
Family Report: digital content supplied straight away. A report is made available as soon as payment is confirmed. For that reason we ask you at checkout to tick a box giving your express consent to immediate supply and acknowledging that you lose the 14-day right to cancel once the report has been made available to you. We confirm that consent in the email that confirms your order. Without that consent we do not supply the report during the 14 days.
Season Pass: cancelling within 14 days. If you cancel a Season Pass within the 14 days we refund the full price, whatever you have used. After the 14 days the pass runs to 30 April 2027 and is not refundable, except where something is wrong as described below.
If something is wrong. Under the Consumer Rights Act 2015 digital content must be as described, fit for purpose and of satisfactory quality, and services must be carried out with reasonable care and skill. If they are not, you are entitled to a repair or replacement, or, if that is not possible or does not fix it, a price reduction up to a full refund. If content we supply damages your device or other digital content because we did not use reasonable care and skill, we will repair the damage or pay compensation. These rights are in addition to the right to cancel.
Price changes. A change of price applies only to later orders. It never changes what you have already paid.

Model cancellation form

Complete and send this only if you wish to cancel. An email saying the same thing in your own words is just as good.

To Deep Teaching Ltd, Suite Ra01, 195-197 Wood Street, London, E17 3NU, hello@deepteaching.ai:

I hereby give notice that I cancel my contract for the supply of the following service: [Family Report / Season Pass]
Ordered on: [date]
Order reference, if you have it: [reference]
Name: [your name]
Email address used for the order: [email]
Date: [today's date]

6. Acceptable use

You agree not to: use the service unlawfully; try to access another person's account or data; interfere with or probe the security of the service; copy, scrape or re-publish substantial parts of our content or database by automated means; or use the service to build a competing dataset. You may share individual pages and quote short extracts with a link.

7. Our content

The text, design, research articles and compilation of data are ours or our licensors'. Public-sector data is used under the Open Government Licence v3.0. Contains public sector information licensed under the Open Government Licence v3.0. We grant you a personal, non-commercial licence to use the service.

8. Our responsibility to you

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited by law. Nothing here affects your statutory rights as a consumer.
If we fail to comply with these terms we are responsible for loss or damage you suffer that is a foreseeable result of our breach or of our failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable.
The service is for your private, family use. We are not liable for business losses such as loss of profit or business opportunity.
We are not responsible for decisions made by schools, or for the content of schools' own or other third-party websites that we link to.

9. Suspending or ending the service

You may stop using the service and delete your account at any time. We may suspend or close an account that seriously or repeatedly breaks these terms, after telling you why where we reasonably can. If we close an account without good reason while a Season Pass is running, we refund the part of the pass you have not received.

10. Changes to these terms

We may update these terms to reflect changes in the service or the law. The date and version at the top show the current text. For significant changes we tell account holders by email at least 14 days beforehand; if you do not accept a change you may close your account, with a refund of the unused part of any Season Pass.

11. Complaints, law and courts

If you have a complaint, please email hello@deepteaching.ai and we will try to resolve it. These terms are governed by the law of England and Wales. You may bring proceedings in the courts of England and Wales; if you live in Scotland or Northern Ireland you may also bring them in your home courts.